SRI has experienced an uneven growth in the world in the last few years (Eurosif 2010, Report on Responsible Investing in the United States 2010). Recent years have seen the development of SRI in the United States, as well as in Europe. Assets under management in Europe rose from 17.6% in 2008 to almost 40% in 2010 (Eurosif, 2010; Asset Management in Europe, 2010), whereas in Poland SRI is still very much a niche market. Therefore, it is necessary to understand the obstacles to the development of Polish SRI, focusing specifically on the Polish demand for SRI from an individual perspective. This study will first review the Polish situation and will present the development of SRI in Poland. Next it will present the objectives and methodology of the study. The results section will detail the main findings of the study. The final section will provide conclusions and discussions in which the research implications are outlined.